About me
MY STORY
Ten years ago, after giving birth to my son Luca, my life completely changed. I weighed almost 200 pounds, struggled to tie my shoes, and barely recognized the woman staring back at me in the mirror. I felt insecure, exhausted, and trapped in a postpartum depression that stole my joy. But one day, I decided to shed my victim mentality. I stood up, wiped away my tears, and started working on myself. I realized that if I, a strong, confident, and empowered woman, could feel this way, countless other women were silently struggling too. And so, my company was born. From that pain, rebirth, and desire to help women see themselves as beautiful, powerful, and fierce every time they look in the mirror. Because when one of us rises, we all rise.
VISION
To be the leading women's empowerment brand for Latina women who are ready to look, feel, and live at another level. At By La Bronca, we believe that beauty, health, and self-love are not a luxury… they are a lifestyle. Our vision is to inspire millions of women to transform from within, to recognize themselves in the mirror with confidence, with pride… and with power. Vision Because when a woman changes how she sees herself, she changes her entire life.
PURPOSE
Our mission is to remind every woman of her inherent power. To see herself as beautiful, feel strong, and live her best life, inside and out. By La Bronca was born from a real story, so that every woman can look in the mirror and recognize herself: confident, beautiful, and in charge of her life. At By La Bronca, our goal is to awaken the fearless woman within you. We offer tangible tools, from products to messages, to help you look good, feel confident, and remember your worth. We don't sell beauty: we sell empowerment.